Education:
Below, I’ll share my educational background and professional experience,
outlining where I earned my degree and the skills I’ve developed throughout my career.
Bachelor’s Degree (2010 – 2014)
Business Information Systems
University of Economics – Varna, Bulgaria
Master’s Degree (2015 – 2016)
IT Innovations in Business
University of Economics – Varna, Bulgaria
The BIS program at Varna University of Economics in Bulgaria provides students with essential skills for integrating information technology into business processes to gain a competitive edge.
Comprehensive Curriculum: Combines business and IT education, blending economic theory with practical IT skills.
Career-Ready Skills: Graduates are equipped for
diverse roles, including:
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System Management Developers
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Business and System Analysts
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IT Project Managers
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System Administrators
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Client Service Consultants
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Marketing Specialists for Software and Information Products
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Web Developers and Designers
Hands-On Experience: Emphasizes practical application of IT solutions in real-world business scenarios.
Diverse Career Paths: Prepares students for roles in business organizations, IT firms, and public administration.
The IT Innovations in Business program at Varna University of Economics in Bulgaria is designed to equip professionals with advanced skills in applying digital technologies effectively within the business sector.
Comprehensive Curriculum: Blends economics with informatics, allowing students to deepen their understanding of IT in business while choosing specialized electives tailored to their career goals.
Career-Ready Skills: Graduates are prepared for a range
of roles, such as:
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IT Project Managers
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Business Software Designers
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System Developers
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Digital Transformation Consultants
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Technology Integration Specialists
Flexible Specialization: Students can select electives to tailor their expertise, aligning studies with specific interests in economics,
IT project management, or software development.
Real-World Application: Emphasizes practical, hands-on experience in IT project management and business software design, preparing graduates to lead and innovate.
Diverse Career Opportunities: Graduates are well-suited for positions in IT-driven business roles, software development companies, and consulting, both in the private and public sectors.
Work experience:
Below, I’ll share details of my professional experience, highlighting the skills I've developed and the contributions I've made in my role. This experience has been pivotal in shaping my expertise and the impact I bring to my work.
Shtrak BG Ltd. (2012–2021)
Digital Marketing Specialist
In my role as a Digital Marketing Specialist at Shtrak BG Ltd., a boutique agency, my responsibilities involved crafting strategic initiatives, developing compelling content aligned with client objectives, and actively supporting the team to deliver cohesive and impactful campaigns.
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This included executing email marketing campaigns (15% open rate), optimizing and uploading content to websites (+10% organic traffic), conducting A/B testing for landing pages (+11% conversion), contributing to reward-based gamification initiatives (+9% participation), and refining on-site elements like banners and pop-ups (+12% engagement).
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Key Responsibilities
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Strategy Development: Designed and executed comprehensive digital marketing strategies, driving a 10% increase in lead acquisition and aligning with brand and sales objectives.
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Campaign Management: Managed and optimized integrated campaigns spanning email, social platforms, and content-driven strategies, achieving a 10% improvement in campaign ROI.
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Paid Advertising: Directed paid campaigns on Facebook and LinkedIn, achieving a 11% improvement in ad click-through rates through data-driven optimizations.
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Data Analysis & Reporting: Monitored campaign KPIs, generated performance reports, and provided actionable insights that improved future campaign outcomes by 10%.
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Content Development: Collaborated on high-quality, engaging, and optimized content strategies that increased social engagement by 10%.
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Collaboration & Leadership: Partnered with cross-functional teams to align marketing efforts and mentored junior team members to enhance overall team productivity.
Key Skills Demonstrated
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Digital Marketing Expertise: Proficiency in multi-channel strategies, including email marketing, content creation, and paid advertising, resulting in measurable audience growth.
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Data-Driven Decision Making: Proficient analytical skills with tools like Google Analytics to drive a 10% increase in campaign efficiency.
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CRM and Automation: Experienced in lead nurturing through platforms like Mailchimp, Monday.com, Hootsuite, Trello, and Brevo, enhancing lead conversion rates by 10%.
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Campaign Optimization: Skilled in A/B testing, KPI tracking, and resource allocation to improve conversion rates by 11%.
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Content Strategy: Expertise in crafting content aligned with customer journeys, contributing to a 10% increase in user engagement.
Personal Traits
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Versatility: Adaptable to dynamic work environments, achieving results in both fast-paced corporate settings and collaborative boutique teams.
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Collaboration: A team player with strong interpersonal skills, ensuring cross-departmental alignment and achieving a 10% improvement in project delivery times.
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Strategic Thinking: High-level approach to aligning marketing strategies with broader business goals, resulting in measurable business growth.
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Communication Skills: Clear and effective communicator, contributing to a 10% increase in client satisfaction scores.
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Proactive Problem-Solving: Initiative-driven with a focus on delivering measurable outcomes and resolving challenges efficiently.
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Attention to Detail: Precision in managing budgets, campaign tracking, and performance reporting, reducing errors by 5%.
Social & Strategy
With a strategic mindset and a data-driven approach, I develop social media plans that not only reach target audiences but also build long-lasting
brand connections.
Key Skills: Digital Marketing Strategy, Social Media Planning, Audience Segmentation,
Analytics-Driven Insights
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Tools Proficiency: Google Analytics 4, Buffer, HubSpot CRM, Meta Business
Suite, Bit.ly, etc.
Copywriting
I craft compelling, tailored copy that captivates audiences and drives action, ensuring each piece aligns seamlessly with the brand’s voice and goals.
Key Skills: Storytelling, Persuasive Writing,
Tone of Voice Adaptation, Call-to-Action (CTA) Optimization, Content Structuring
Tools Proficiency: Google and Microsoft Office Tools,
Google Keyword Planner,
Trello, Notion, etc.
Branding
I bring brands to life by creating cohesive visual identities and authentic narratives that resonate deeply with audiences and leave a lasting impact.
Key Skills: Brand Positioning, Brand Voice Development,
Visual Identity, Brand Consistency, Market Research
Tools Proficiency: Adobe Illustrator, Adobe Photoshop, Canva, etc.
Content Creation
I produce high-quality, engaging content across formats, from social media visuals to detailed infographics, always designed to inform, inspire,
and build brand authority.
Key Skills: Content Strategy, Social Media Content Creation, Visual Storytelling, Video Editing, Infographic Design
Tools Proficiency: Adobe Firefly, Canva, Adobe After Effect Pro, Google Trends, etc.