Wall of Fame

This section is essentially my very own 'Wall of Fame'—or more accurately,
the 'Wall of Continuous Effort' to stay sharp in an industry that loves to keep us on our toes.

While my main expertise is in Digital Marketing, I’m constantly exploring new fields to broaden my skills. Here, you’ll find a collection of certifications that prove I’m not just keeping up but actively pushing myself to adapt, grow, and learn—all while having a bit of fun along the way.

Digital Marketing & Advertising

Showcasing certification in Google Ads Display, demonstrating expertise in creating visually engaging ads and managing display advertising campaigns effectively.

Google Ads Display Certification

Certifies expertise in using Google Display Network to create visually engaging ads that reach target audiences across millions of websites.

Advanced
Google Ads

Demonstrates advanced skills in managing Google Ads campaigns, including optimization techniques, automated bidding strategies, and advanced targeting methods to maximize ad performance and ROI.

Advanced
Lead Generation

Focuses on advanced techniques for identifying, nurturing, and converting leads, using sophisticated targeting and automation strategies to enhance lead quality and conversion rates.

Certified in Google Ads Measurement, demonstrating expertise in tracking performance, analyzing campaign metrics, and optimizing ROI through advanced measurement tools.

Google Ads -
Measurement Certification

Demonstrates expertise in measuring and analyzing Google Ads campaign performance, including using tools like Google Analytics to track conversions, optimize ROI, and make
data-informed decisions
for improved ad effectiveness.

Certified in Google Ads Search, highlighting expertise in creating targeted search campaigns, optimizing keywords, and driving measurable results for businesses.

Google Ads Search Certification

Validates skills in search engine advertising, including keyword strategy, ad creation, and bidding to drive effective search campaigns.

Lead Generation Foundations

Provides foundational knowledge in creating and executing lead generation strategies, focusing on attracting high-quality leads through targeted marketing tactics and effective funnel management.

Learning PPC
with Google Ads

Provides foundational knowledge in pay-per-click (PPC) advertising using Google Ads, covering key concepts like keyword selection, ad creation, bidding strategies, and performance tracking to run effective campaigns.

Certified in Google Ads Creative, showcasing expertise in designing engaging ad creatives that capture attention and drive campaign success.

Google Ads Creative Certification

Validates skills in designing compelling, high-performing ad creatives within Google Ads, focusing on visual elements, messaging, and format selection to capture audience attention
and drive engagement.

Certified in Microsoft Advertising, demonstrating skills in managing campaigns, optimizing ad performance, and leveraging the Microsoft Ads platform for effective marketing.

Microsoft Advertising Certified Professional

Demonstrates proficiency in creating, managing, and optimizing Microsoft ad campaigns for effective audience targeting and conversion.

Lead Generation: Multichannel
PPC Strategy

Equips professionals with skills to design and execute lead generation campaigns across multiple PPC channels, optimizing ad spend and targeting to attract high-quality leads from diverse platforms.

Remarketing
Strategies with Google Ads and Analytics

Teaches specialized techniques for reconnecting with past visitors using Google Ads and Analytics, focusing on tailored ad targeting, audience segmentation, and conversion
tracking to enhance customer
re-engagement and boost ROI.

Digital Marketing & Strategy

Certified in Google Digital Marketing & E-commerce, demonstrating expertise in digital marketing strategies, e-commerce optimization, and driving online business growth.

Google Digital Marketing & E-commerce Specialization

Offers comprehensive training in digital marketing and e-commerce fundamentals, covering topics like SEO, SEM, social media marketing, analytics, and online sales strategies to build effective digital campaigns and optimize e-commerce performance.

Certified in Marketing Analytics and Measurement, showcasing skills in evaluating campaign performance, analyzing key metrics, and driving data-driven marketing success.

Assess for Success - Marketing Analytics and Measurement

Provides essential skills in marketing analytics, focusing on measuring campaign performance, interpreting key metrics, and using data to inform strategic decisions that
enhance marketing effectiveness.

HubSpot - Social Media Marketing Certification II

The certificate validates your ability to craft and manage social media campaigns, utilize analytics to optimize results, and align social strategies with broader business goals. It's a recognized credential, showcasing proficiency in modern social media practices.

Analytics & Management

Certified in Google Analytics, showcasing expertise in analyzing website data, tracking user behavior, and driving data-informed marketing strategies.

Google Analytics Certification

Demonstrates proficiency in using Google Analytics to track and analyze website traffic, understand user behavior, and generate actionable insights to improve digital marketing strategies
and overall website performance.

Certified in Google Analytics 4 Essential Training, highlighting expertise in leveraging GA4 tools to track, analyze, and optimize website and campaign performance.

Google Analytics 4 (GA4) Essential Training

Provides in-depth training on the latest features of Google Analytics 4, including event-based tracking, cross-platform insights, and user-centric data analysis to better understand customer journeys and optimize marketing performance.

Google Tag Manager Fundamentals

Equips you with essential skills for managing and deploying website tags using Google Tag Manager, allowing for seamless tracking of user interactions and data collection without
needing extensive code changes.

Hootsuite Platform Certification

Validated proficiency in using Hootsuite’s platform for managing social media campaigns, publishing, and analytics.

Design & Creative Skills

Certified in Adobe Illustrator CC Essentials, showcasing proficiency in creating vector graphics, illustrations, and designs with industry-standard tools.

Adobe Illustrator CC
Essentials Training

Provides foundational skills in Adobe Illustrator, covering essential tools and techniques for creating vector graphics, illustrations, and
professional-quality designs.

Certified in Adobe Illustrator CC Advanced, demonstrating expertise in advanced design techniques, complex vector workflows, and professional graphic creation.

Adobe Illustrator CC Advanced Training

Builds on foundational Illustrator skills with advanced techniques for complex vector artwork, including intricate design elements, custom illustrations, and professional graphic layouts.

Fundamentals
of Graphic Design

Covers core principles of graphic design, including composition, color theory, typography, and visual hierarchy, providing a strong foundation for creating balanced and
visually appealing designs.

Certified in Textual Elements of Design, showcasing expertise in typography, font selection, and spacing techniques to create visually appealing designs.

Textual Elements of Design: Fonts, Typography,
and Spacing

Explores the fundamentals of typography, including font selection, text alignment, and spacing techniques, to enhance readability and aesthetic
appeal in design.

Certified in Graphic Elements of Design, demonstrating expertise in color theory, image formats, and their application to create cohesive and impactful designs.

Graphic Elements of Design: Color Theory and Image Formats

Provides a deep understanding of color theory and image formats, covering how to choose effective color schemes and select the right formats for digital and print media to ensure visual
impact and consistency.

Certified in The Language of Design, showcasing knowledge of design principles, form, and meaning to create visually compelling and meaningful compositions.

The Language of Design - Form and Meaning

Explores the relationship between design elements and their meanings, focusing on how form, structure, and composition convey messages and evoke
emotions in visual communication.

Certified in Print and Digital Elements of Design, highlighting expertise in branding, user experience design, and creating cohesive visual identities across mediums.

Print and Digital Elements of Design - Branding and User Experience

Focuses on design principles that enhance branding and user experience across print and digital media, covering layout, consistency, and usability to create cohesive and
engaging brand interactions.

Introduction to Typography

Introduces fundamental principles of typography, including font selection, hierarchy, and layout techniques to enhance readability and visual
appeal in design.

Generative AI & Prompt Engineering

Explore GPT Vision and learn how Generative AI transforms the way we see and interact with the world, unlocking new creative possibilities.

GPT Vision:
Seeing the World through
Generative AI

Explores the applications and potential of generative AI, focusing on how GPT models can transform content creation, data analysis, and visual
generation across industries.

Certified in Prompt Engineering for ChatGPT, demonstrating expertise in crafting effective prompts to optimize AI responses and streamline interactions.

Prompt Engineering Specialization

Provides in-depth training on designing effective prompts for AI models like ChatGPT, covering techniques to improve response accuracy, relevancy, and alignment with user intent
across diverse applications.

Certified in Trustworthy Generative AI, showcasing knowledge in developing responsible, ethical, and reliable AI solutions for various applications.

Generative AI
with LLMs

Explores the capabilities of large language models (LLMs) in generative AI, covering advanced prompting techniques, model fine-tuning, and applications for content creation,
data processing, and automation.

ChatGPT
Advanced Data Analysis

Focuses on advanced data analysis techniques using ChatGPT, including data interpretation, summarization, and insights generation to support informed decision-making
across business applications.